WALK THROUGH MY WORK AT
THE DARLA MOORE SCHOOL OF BUSINESS

FOREVER MOORE

Forever Moore is a campaign to encourage donations that help provide a world-class business education. Forever Moore donors support the Moore School with a set-it and forget-it gift of $19.19 or more per month to the fund, program or initiative that they’re most passionate about. The 19.19 is a homage to the date The Darla Moore School of Business was created.

This system is mailed to donors - it includes a postcard of a watercolor illustration of the Moore School, and a sticker of the word mark.

This card has a 2 inch folded lip that holds a sticker and watercolor keep sake.
I illustrated and watercolored the Moore School. I then scanned the painting and digitized it.
I designed the work mark, utilizing the idea of forever by using an infinity sign instead of the double O in Moore.

SHUCK AND SHAG

Shuck and Shag is an annual alumni homecoming event. This year was the 10th annual event. We wanted the invitations and merchandise to reflect a nostalgic feeling. I created this illustration from a few different shuck and shag staples-dancing on the dance floor, shucking oysters, and networking.

Digital illustrations meant to resemble water color
An expansion on the invitation’s illustration. I added the business school in the back and simplified the line work.
Leaning into the vintage flag element that was used in the invitation and t-shirt.

POWER FORWARD

The Dominion Energy Power Forward Program is an innovative pipeline program between the Darla Moore School of Business and high school students in Richland County School District One, Richland County School District Two and Florence County School District 3.

The program provides a path to enrollment at the Moore School, career mentoring, field studies, conferences and other programming for local high school students. The program seeks to pique students' interest in business careers while linking them to the unmatched resources at the world-renowned Moore School.

This was shown before entering inside for the event.

MOORE MAGAZINE

Moore magazine is a publication for alumni and friends of the Darla Moore School of Business. The 2024-2025 edition featured several notable Moore School alums and events.

I was the sole designer for this magazine. I worked alongside copywriter Marjorie Riddle-Duffie and director Adam Brown to bring this edition to life.

This project utilized Typography, layout design, illustration, and photo editing.

ENGAGE MOORE

The alumni department’s networking event held in Nashville, Raliegh, and Columbia. The Nashville and Raliegh post cards were inspired by the city the event was held in.

The Columbia event featured a panel of former Moore School Athletes. This inspired the idea of “Busness of the Game” theme.

This post card was sent out to 10,925 alumni.

This was displayed at the Business of the Game event

FAMILY WEEKEND

Annual event welcoming the friends and family of the Moore Schools’ students. Where the dean and staff leaders of the Darla Moore School of Business invite hold a Q&A session on our programs, student services, internships, and employment outcomes.

Afterward, there is a meet and mingle event, where friends and family have the opportunity to engage with the dean and associate deans, faculty and staff to learn more about advising, international activities, career management, majors, student organizations and more.

Printed banner
A story posted to @MooreSchool providing the information for the event
Digital signage that was displayed through out the Moore School.

KICK-OFF WITH MOORE

This was an alumni event. They held the event in six different cities on the same date and same time. The design was inspired by a music festival flier. I drew a landmark from each city to create a cohesive illustration.

7,049 post cards were mailed out.

GIVING TUESDAY

A campaign run by the Young Alumni Board to encourage donations during Giving Tuesday. The carousel highlights quotes from the YAB as well as hand done illustrations.

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Used for linkedinn posts and ig feed posts

IMPACT MOORE

A brochure dedicated to donors to highlight how their donations directly improve the program and the students’ experience

NEW YEAR CARDS

Alumni sends out an annual holiday/new year card to select alumni. The 2023 designs encompass illustations and the 2024 showcase silver foiling.

Sent out 1,000 new year cards. I also created the animated intro for the holiday video that was sent out to alumni.
Printed 1,025 copies mailed to alumni. We used silver foiling on the front copy and fireworks.

SOCIAL ADS

Animated social ads for Moore School graduate programs. These ads are targeted to the demographic and appear on social timelines with a link to the program information.