LIVE LIKE THE 90S

This was a social awareness campaign centered around technology addiction. Generation Z’s average screen time is 7 hours and 22 minutes a day. Technology addiction falls under behavioral addiction and it is becoming a serious problem in today's youth.

  • I created a flier system created through hand done collage and spray paint. I used 90s icons to lean into the trends generation Z idealizes.

    These fliers have QR codes leades to the social media page

  • I created a social media page as this is the best way to reach generation Z. These posts are deconstructed from the collaged fliers.

    These posts are designed to gain following and persuade the followers to engage in a day where they truly live like the 90s. A day where 7 hours and 22 minutes are spent not using any technology.

  • I created merchandise that is sold through the social media page. The apparel creates more awareness to the cause and builds even more loyalty to the cause.

Previous

BEATRIX