BLUE SMOKE BARBECUE
CONCEPTUAL FOOD TRUCK BRAND IDENTITY
I conceptualized this entire food truck brand from scratch. I created the name and backstory for the truck and I created design elements and typography to further communicate my narrative.
We were tasked with creating two food trucks in the same food industry to compete against ourselves.
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Blue Smoke Barbecue brings sophistication to barbecue. Blue Smoke focuses on every small detail that goes into creating that smoky savory flavor. The difference between good barbecue and great barbecue is putting the meat on the smoker the second that flame turns blue. We see the small details because we serve customers who deserve the best. We serve customers who understand the magic is in the smoke.
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I designed this logo to serve as an emblem.
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I created a “Follow for a Free Meal” filer to encourage online engagement.
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I created a loyalty card to increase customer retention.
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I wanted a tall and skinny menu to communicate a sophisticated and high end dining experience.
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I designed this food truck to be direct completion to my Barbz Barbeque truck parked outside of Service Brewery.
