BARBZ BARBEQUE
CONCEPTUAL FOOD TRUCK BRAND IDENTITY
I conceptualized this entire food truck brand from scratch. I created the name and backstory for the truck and then used hand drawn illustrations and typography to further communicate my narrative.
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Barbz knows Barbeque. She’s serves her bbq smoke’n hot and unapologetically messy. Barbz caters to the hard core bbq lover who’s not afraid to indulge excessively.
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I customized the typeface Ole Rumble and added in a hand drawn illustration of barb wire to act as part of the letter form.
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I created a buy one get one free flier redeemable if a customer shows up with a friend. This is a great incentive to encourage more patrons to visit this food truck over another.
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These temporary tattoo are to be given out to customers with a purchase. They take the branding to the next level as well as offers free publicity.
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The loyalty card rewards the customers who are dedicated to Barbz.
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I wanted this restaurant to have a classic tattoo parlor aesthetic to play into the badass role of Barbz.
The menu design mimics a gallery wall you would find in a tattoo parlor.
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Sometimes an eye catching food truck design is the difference from a customer choosing one food truck over another. For this reason I used all the same dynamic design elements on the truck itself.
