Barbz knows Barbeque. She’s serves her bbq smoke’n hot and unapologetically messy. Barbz caters to the hard core bbq lover who’s not afraid to indulge excessively.

I customized the typeface Ole Rumble and added in a hand drawn illustration of barb wire to act as part of the letter form.

I created a buy one get one free flier redeemable if a customer shows up with a friend. This is a great incentive to encourage more patrons to visit this food truck over another.

These temporary tattoo are to be given out to customers with a purchase. They take the branding to the next level as well as offers free publicity.

The loyalty card rewards the customers who are dedicated to Barbz.

I wanted this restaurant to have a classic tattoo parlor aesthetic to play into the badass role of Barbz.

The menu design mimics a gallery wall you would find in a tattoo parlor.

Sometimes an eye catching food truck design is the difference from a customer choosing one food truck over another. For this reason I used all the same dynamic design elements on the truck itself.